The Person Behind Saasy Minds

I have spent the last decade in content marketing across some of the most exciting B2B SaaS companies in the space, including Mercer | Mettl and MoEngage, and I currently work with one of Asia’s leading HR Tech platforms.

Along the way, I have written white papers, built research reports, produced case studies, and led content strategy across global markets spanning the US, EMEA, and APAC. My opinion pieces have been featured in Forbes and the American Marketing Association.

But the part that has shaped me the most did not happen behind a screen. I started my career as a journalist, covering stories on the ground at literature festivals and tech events, interviewing everyone from debut authors to seasoned industry leaders. That early instinct for finding the real story, asking the right questions, and connecting with people one-on-one is what eventually became SaaSy Minds.

When I am not writing about B2B tech, I am probably travelling somewhere new and letting unfamiliar places sharpen the way I see and write about the world. I am also a trained dancer, a self-taught keyboard player who has dabbled in percussions, and a poet sitting on over 300 unpublished poems that are in no rush to go anywhere.

Saasy Minds is where all of that comes together.

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SaaSy Minds is where real voices in B2B SaaS share what they're actually learning, not what vendors are selling. Honest conversations about the decisions, lessons, and questions that shape how the industry works.

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